Whoopi Goldbergs latest look might make you do a double take.

The actress fronts AMI’s Fall/Winter 2024 campaign with several stylish looks.

Photographed by Rahim Fortune in New York City, Goldberg is seen posing in a variety of black and white portraits as herself with “an infectious smile, charismatic physique and tender gaze,” as described by the Parisian brand.

In one shot, she is seen holding a flower to her nose while wearing a shirt with a scarf designed by AMI.

In another, she is seen flashing a big smile as she poses in a striped suit.

There’s also an edgy meets fashion it-girl portrait of her wearing a herringbone coat and dark 75001 black sunglasses.

Goldberg, who celebrated his 69th birthday on Wednesday, shared promotional photos on Instagram along with the caption, “Trying something new lately and shooting this campaign with @amiparis. It was so much fun.”

Founded in 2011, the name AMI is a French word for friend and plays off the initials of Alexandre Mattiussi – the brand’s founder and creative director.

“AMI has worked since its inception to define and complement the most articulate, comprehensive, pragmatic wardrobe for men and women,” AMI shared in a press release. “AMI stands for a friendly approach to luxury and captures a unique form of the French capital’s elegance, sophistication and simplicity.”