Starbucks stops using olive oil to simplify its menu
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Starbucks stops using olive oil to simplify its menu

Starbucks shuts down production Oleato olive oil infused drinks in most locations, part of an effort to streamline the chain’s menu.

The Seattle-based company confirmed the change on Wednesday ahead of the release of its fourth-quarter earnings. Later Wednesday, Starbucks’ new chairman and CEO Brian Niccol was scheduled to hold his first conference call with investors since joining the company last month.

Starbucks said it will no longer offer Oleato drinks starting in early November in most stores. They will be available in select locations in Italy, Japan and China.

The decision breaks ties with longtime Starbucks leader Howard Schultz, who came up with the idea for the drinks after visiting an olive oil producer in Sicily. Schultz called the drink a “transformational idea” when he introduced it in Italy in early 2023. It went on sale in the US earlier this year.

But Schultz resigned as CEO in March 2023 and left the company’s board last autumn. Since then, Starbucks’ sales have declined as consumers push back against high prices and employees struggle with the chain’s increasingly complex menu.

Nicolethe former chairman and CEO of Chipotle, took over in September. Last week, when Starbucks released its preliminary fourth quarter resultsNiccol said Starbucks needed to simplify its “overly complex menu” and simplify operations for baristas, especially during the morning rush.

Removing Oleato is part of that push, though the company said Wednesday that the decision to remove it from the menu was made before Niccol took over as CEO.