Meta Platforms is gearing up to initiate ad rollout on the recently introduced social media platform Threads.

On Wednesday, November 13, it was reported that Mark Zuckerberg’s co-founder Meta Platforms plans to introduce ads on threads in early 2025, Information reported, citing three people directly connected to the platforms.

Last month, Meta Platforms CEO Zuckerberg revealed that the social media app has gained 275 million monthly active users when he talked about Thread’s growing popularity.

The microblogging app was introduced in July 2023 as a competition to X (formerly Twitter), which was bought by SpaceX founder Elon Musk that same year, in an effort to gain users during Musk’s chaotic takeover.

According to the latest report, the platform plans to introduce only a small number of advertisers creating and publishing ads in January next year.

However, according to Susan Li, Chief Financial Officer of Meta Platforms, stated that they do not expect Threads to be a “meaningful driver of 2025 revenue”, adding that the company plans to bring more features to the app.

“Because our priority is to build consumer value first and foremost, there are no ads or monetization features currently on Threads,” a Meta spokesperson said.

Notably, within just days of its launch, Threads surpassed all previous records by hitting 30 million users, becoming the fastest growing platform in history.