Voters for President-elect Donald Trump were less likely to consider themselves up-to-date on political news compared to their Kamala Harris-supporting compatriots, according to findings from Data for Progress.

The progressive think tank and opinion polling agency surveyed 13,404 Americans ahead of last week’s election for his report on Thursday. The results showed that in the month leading up to the 2024 presidential election (Oct. 5-Nov. 3), 48% of likely voters were for Trump as opposed to 47% for Harris.

However, when these data points were broken down based on the participants’ so-called news attentionthe numbers indicated that “support for Harris declines as news consumption declines.”

For those who said they read “a lot” of political news, 52% favored Harris and 46% favored Trump. At the opposite end of the spectrum, those who self-identified as reading “none at all” were just 32% likely to vote for Harris with Trump at 51%.

In the middle, “a lot” of news was 50% Harris, 47% Trump; “a moderate amount” was 46% Harris, 49% Trump; and “a little” was 42% Harris, 49% Trump.

A separate survey pool from October also tracked potential voters’ older media consumption versus theirs intake of social media. In that study, participants who said their news attention was “little” or “none at all” tended to get their news from Facebook and YouTube, as opposed to cable news or print publications.

Of course, Trump ultimately won the electoral vote 312-226, as well as the November 5th popular vote. Republicans also won control of both the House and Senate.

Many political pundits and other pundits accused pollsters of breaking election strategies after preliminary results showed Harris up ahead of the election. Iowa pollster J. Ann Selzer, for example, promised that fix her data collection process after her uncharacteristic miss.

Data for progress describes itself as “a multidisciplinary group of experts using cutting-edge techniques in computer science to support progressive activists and causes.”

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