Traders are not worried about the traffic
6 mins read

Traders are not worried about the traffic

BBC Allan Hartwell - a man wearing black, square glasses, a black cap with BBC

Allan Hartwell has overseen the Belfast Christmas Market since it started in 2004

The director of the Belfast Christmas Market hopes the break in roadworks ahead of Christmas will quell concerns following recent traffic congestion in the city.

Some traders have said so congestion in central Belfastwhich is being blamed on roadworks and the opening of a new multi-million pound transport hub, is causing a drop in visitor numbers and affecting local businesses.

The Bavarian-style market will open its doors to the public at lunchtime on Saturday, hours before the city’s Christmas lights start.

The market is celebrating its 20th year and expects around one million visitors over its five-week period.

Allan Hartwell, chief executive of the Market Place which runs the Christmas event, said he first heard about the traffic problems shortly before he arrived in town to set up the market.

“I was really worried, but we arrived on Saturday and on Sunday I took a walk around the city and it boomed, it raised.

“Because of all this road work going on, I was really surprised that the weekends have been absolutely busy.”

He said the suspension of non-essential roadworks on Belfast routes, which is scheduled for November 25, should ease concerns.

Mary Taylor - a woman with blond, short hair wearing a bright fur poncho smiles at the camera. In the background are a number of colorful garments on clothes rails.

Mary Taylor has been traveling with her company from England to Belfast for the past seven years

Mary Taylor has run her clothing stall in Belfast market for seven years – surviving setbacks caused by the Covid pandemic and the cost of living crisis.

“I love this town, the people are lovely here, very friendly, and we always have a successful market no matter what the weather is or what’s going on,” she said.

Ms Taylor said she does not think the latest congestion will have too much of an effect on business.

“If the people want to come to the market they will come, however they come here by bus, train or car, they will come so no it doesn’t worry me,” she added.

More local merchants operate

The Belfast Christmas Market first ran as a pilot project in 2004 with 34 traders, the vast majority from France, Germany and the Netherlands.

“When we started we were concerned about the lack of professional market traders within Northern Ireland,” Hartwell said.

“There weren’t a lot of markets operating with full-time traders, and not traders who could sustain a five-week market.”

A new contract was negotiated and a partnership with nearby St George’s Market established to ensure local businesses are represented.

Now around 50% of the 100 stalls in operation are owned by local traders, Mr Hartwell added.

This year, a cottage has been set aside in an excellent location for six young entrepreneurs to operate for free in the market.

Another Market Place initiative, called the Jolly Big Business Boost, allows a local business to operate in the market at no cost.

The winner, Emma Goodman from Lurgan in County Armagh, said she was shocked when she received the good news.

Emma Goodman - a woman with dark hair tied back, wearing black square glasses, a purple zip-up hoodie and a yellow hi-vis jacket smiles at the camera while standing in front of green wooden doors.

Emma Goodman will run her business at the Belfast Christmas Market for free

Ms Goodman, who runs a dog accessories business, watched the competition while recovering from surgery earlier this year.

“I thought I’m probably not going to win it, I’m just coming in for experience and I almost died when I got the phone call,” she said.

She hopes the opportunity will allow her to grow her business and build a network.

Markets ‘invaluable’ for smaller businesses

Geri Martin Geri Martin - a woman wearing a purple chef's coat with 'The Chocolate Manor' embroidered in white. She stands at a wooden kitchen island with a bowl of chocolate in front of her.Gary Martin

Geri Martin has attended the Flowerfield Christmas Fair for the past five years

There are other markets across Northern Ireland in the lead up to Christmas, such as Flowerfield Art Centre’s Christmas Craft Market in Portstewart.

It operates six days a week and has a number of local traders. It is run by the Causeway Coast and Glens Council, enabling businesses to cut staff costs.

Geri Martin, who runs an artisan chocolate shop in Castlerock, said the experience is invaluable during the business’ busiest time of year.

“I can’t afford to send someone to stand at a Christmas market,” she explained.

“It is such a difficult time of year for us as we are so busy with all our business work and Christmas gifts so the way it has been set up is fantastic and every year we see our sales grow.

“Companies really have to bide their time… and that’s a huge risk because you don’t know how well the market is going to do.”

Stillpoint Photo Fiona Shannon - a woman with long, dark hair wearing a pink hoodie and dark apron smiles at the camera. She stands next to a shelf with blue and green mugs.Stillpoint Photo

Fiona Shannon says it is more cost effective to work in local markets

Fiona Shannon, who is from Portstewart, has been selling her pottery at Flowerfield for a number of years.

“It’s a great market to be a part of,” she said.

“A lot of local people have started coming and supporting it and it’s worked really well for me as a business.”

Shannon said about 35 local businesses make up Flowerfield’s market.

“There’s such a range of things now that people can basically do all their shopping under one roof,” she added.

What are the opening hours for the Belfast Christmas Market?

Getty Images A landscape shot of market stalls in the grounds of Belfast City Hall. There are a number of people walking around.Getty Images

Belfast Christmas Market is open until 18.00 on 22 December

Belfast Christmas Market opens at 12:00 on Saturday 16 November and runs daily until 18:00 GMT on Sunday 22 December.

The market is open from 10:00 and closes at 20:00 (bars open until 21:00) from Monday to Wednesday and 22:00 (bars open until 23:00) from Thursday to Saturday.

On a Sunday, the gates open at midday, with the earlier closing time being 6pm.

The market’s opening day coincides with Belfast’s Christmas lights being switched on, with a number of city center roads closed.