ROCHESTER, NY — This consumer alert is about women and investing. Women earn 84 cents on every dollar men earn but live six to eight years longer. This is why investing is so important.

News10NBC’s Deanna Dewberry recently chatted with Lorna Kapusta, the head of women and engagement with Fidelity Investments.

Lorna Kapusta: “Seven out of 10 women are investing in the stock market, and that’s up 18 points year-on-year. So that’s really great news. What we’ve seen over the last few years is young women, Generation Z is leading the way with the most women investing .But what we saw in this study that we’re really excited about is Gen X and boomers had the biggest increase. And why it’s so important is that they realize they have many years left and they still have time to get in, and it’s never too late to start investing.”

Deanna Dewberry: “Absolutely. So many people think, ‘I don’t have enough money to invest.’ Say what to that?”

Cabbage: “So many. And the great thing these days is that you can invest with as little as a dollar. And if you don’t know how to get started, there’s tons of help and resources for you.”

Dewberry: “What are some of those resources? To whoever says investment and stock market—that’s foreign. That’s Greek to me, sister! You tell her what?”

Cabbage: “So many of us feel that way. Women are twice as likely as men to say they have zero investment knowledge. And that’s okay. What we always talk about is that it starts with just having the money conversation and getting access to financial education. “

To hear my full conversation with Lorna Kapusta, including her perspective on whether women should have separate investments from their partner, click below for the full interview.

One of these resources is Fidelity’s Women talk money website, a free forum for women seeking investment information.

Another useful resource is eleventh, a robo-advisor for women designed by women.

And if you are a student interested in learning more about the investment world, Girls who invest provides a tuition-free educational experience for college women interested in finance.