The joint IHOP-Applebee’s concept to Your Brands has been developed will arrive in America in early 2025.

The corporate parent of the two chains said its first dual-brand U.S. restaurant will be included Seguin, Texas. It is expected to open its doors in the first quarter of 2025.

Seguin is about 40 minutes northeast of San Antonio and home to over 30,000 people.

Seguin, Texas, where America’s first joint IHOP-Applebee’s restaurant will be located, is about 40 minutes northeast of San Antonio. (Your Brands)

Dine Brands is bringing the joint IHOP-Applebee’s concept to the city by renovating an IHOP restaurant in the area operated by franchisee R. Hakim Corp.

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The news comes as Dine Brands CEO John Peyton told analysts and investors this week that the company is eyeing 15 U.S. locations for joint IHOP-Applebee’s restaurants and “remain(s) on track to open our first U.S. domestic place” in Texas city.

Diners can expect the joint IHOP-Applebee’s restaurant in Seguin to have a shared kitchen and a combined menu. Its food court will offer both IHOP and Applebee’s sections side-by-side, according to a photo of the planned dual-brand restaurant.

The dual-branded restaurant is expected to offer both IHOP and Applebee’s seating inside. (Your Brands)

Peyton said in a statement that the dual restaurant design “allows IHOP to shine in the morning and Applebees to thrive in the afternoons and evenings.”

“The menu leverages each brand’s unique offerings to maximize dayparts and give guests more choice, variety and value,” he said.

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R. Hakim Corp Vice President Danny Hakim said guests “can enjoy the best of both brands at any time of the day within a great dining experience” when the concept debuts in Seguin.

Dine Brand’s joint IHOP-Applebee’s concept has been in progress a longer time. The company first tested it in markets outside the US, having opened 13 internationally so far, including three in the third quarter.

These dual-brand restaurants “have performed well” and bring in “on average about 1.5 times to 2 times the revenue of a single-brand restaurant,” Peyton told analysts and investors this week.

“We are pleased with the growth of the dual-brand concept internationally and we are excited about the potential for this opportunity domestically,” he said.

“It’s important to note about the dual brand that the driver for it is not necessarily the proposition of the consumer, it’s really the economics of our owners and developers,” he also said. “It’s really a B2B product, in the sense that it has complementary day parts, a shared kitchen, a shared menu, train staff.”

The international joint IHOP-Applebee’s restaurants available in Mexico, Canada, United Arab Emirates, Kuwait, Saudi Arabia, Peru and Honduras, according to Dine Brands.

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The domestic sites interested in the dual-brand restaurant concept are largely “existing IHOPs adding an Applebee’s,” according to Dine Brands’ CEO.

The company believes the concept can help drive economic improvement and growth throughout its system, Peyton said.

Dine Brands said its global restaurant count for the Applebee’s and IHOP brands was 1,618 and 1,809, respectively, at the end of the third quarter, including its 13 current dual brands.

The company has also owned Fuzzy’s Taco Shop since late 2022. There are 119 of them nationwide.

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